influence.co is the first totally open influencer marketing platform, allowing brands and agencies to connect directly with influencers. I started with influence in the beginning and over the first 2 years we’ve grown it from nothing to well over 419K Monthly Page Views.
As the only designer on the team I took on full responsibility of all marketing, product design and front-end development. I would take on any task thrown at me and work it through a process of design and feedback to always hit the mark.
Every digital agency needs tools to manage it’s marketing campaigns with influencers. We designed features that would let agencies collect lists of influencers and track their contribution to their campaigns. We started by outlining ideas of how to collect people for a campaign. We wrote out ideas for how to communicate with them. After coming up with a solid spec to work from we mocked out flows for adding influencers to lists, and building tools around lists to track when an influencer would post for a campaign.
Through the whole process we talked with influencers and worked with agencies to craft the tools to be flexible and work for anyone. When you design for a single-track use case you often design yourself into a hole. You need to add features lightly and then grow as you learn.